Daimler - Swabia Lose In China Connection

Daimler Car 2012 Image
Also in China the A-Class to boost the currently there stuttering sales at Daimler. (Image: Daimler)
The Chinese market remains a problematic terrain for the premium brand. Although Daimler sold worldwide, more and more cars, but can not establish itself in China as well as the competition. Stuttgart's hopes set on site to the A-and B-Class.

Daimler is his beauty spot just not happening: The manufacturer has sold in November, although more vehicles than ever before in this month - on the key growth market of China but the Swabians lose further ground. Daimler's central car division comprising the brands Mercedes-Benz, AMG, smart and Maybach sold 128,768 cars in November, though - and thus reached compared to the same month last year, an increase of 5.3 percent. In the Asian giant empire but the sales were continuing to decline.

Alone for the brands Mercedes-Benz and AMG broke the paragraph a of 6.6 percent. In the previous month of October, the automaker must show there was a minus. The shares were slightly firmer in a market under pressure.
U.S. and Japan as strong markets

Good business in the U.S. and Japan bestowed the total premium brand but a strong sales record. Over the year the previous eleven months, the global increase in sales of the car division is 4.9 percent. Sales director Joachim Schmidt said therefore: ". Makes us just before the year is still on track to make 2012 the strongest year to date sales of the company's history," CEO Dieter Zetsche had been in July found a new sales record for 2012 in view.

Growth driver last included the new compact, in which Daimler has high hopes. In November, around 21,700 cars of the A-and B-Class were sold - more than 38 percent more than a year ago.
A-and B-Class as a beacon of hope

Even in China there is the recently launched B-Class to bring the long-awaited volume - followed by the A-Class 2013th So far in China, however, the competition ahead: BMW and Audi preach regularly in the important market double-digit growth. By 2020, Daimler aims to be the global sales but go by the counterparty.

Industry experts see China as a key market for it, on the first Daimler must face challenges. Recently, the carmaker announced that there merge two sales organizations into one. One takes care of the previously imported cars, the other locally produced on the spot.
Thank you for reading our article about Daimler - Swabia Lose In China Connection at THE AUTOMOTIVE WORLD BLOG If you like it,you can share this article to your friends

New Post :