From such a stick could Shozo Sato, the first Nissan Design Manager, only dream of. Of house engineer, he had by his skills as an illustrator drew the attention of executives at Nissan itself. He brought with him the eye of an artist and passion into the newly established design department - characteristics that can be found there today.
The first success of the eight-member design team was not long in coming. In population and industrial design theme slowly gained in importance in the 1950s. In 1955, the competition "Mainichi Industrial Design Competition" was launched. Just one year later the first prize went to an automobile: the Datsun 112, which had a year earlier replaced the Datsun 110, the first produced in Japan after the Second World War cars. No other model represents so clearly the Japanese spirit of a simple, functional design, it was said to justify. A role similar to the Mainichi Design Award in Japan today take the "Good Design Award", the Nissan was recently in 2010 in gold for the design of the electric vehicle LEAF.
In the early years of the development of the design sketches and designs for new models created with watercolors mark on special paper, called the Watson-paper - a technique that design chief Sato mastered very well. After his retirement in 1959, the drawing technique was further developed; shapes and colors could now be more accurately represented. A design workshop in Japan, conducted by a renowned California School of Design, had established this technique in Japan.
From the 1960s, Nissan working increasingly with industrial sound that was suitable for modeling particular. In the 70s, the computer was moving into design development. Thus the tools was defined that characterizes the work of the designers in principle to this day: pen, sound and computer.
Already in the 60s, Nissan opened more and more dirt, and worked at the Bluebird models 410 and 130 for the first time along with Cedric the Italian body designer Pininfarina. The first Nissan Micra from 1982 the designers of Italdesign. Her design was fundamentally different from the drawings created in Japan and laid the foundation for a unique success story of the Micra in Europe.
The presence of specialized design teams on different continents and markets is more important than ever. Only then can new models are perfectly tailored to the different tastes of customers in Asia, America and Europe. Thus, for example, the enduring popularity of the Nissan QASHQAI has enjoyed its debut in Europe in 2007, attributed to the fact that he in the heart of London - was designed - at Nissan Design Europe in Paddington.
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