Not only politicians appreciate them: the middle. Seat also directed the focus increasingly on the middle class within its own model range. Success is the focus again on the more classical style of notchback sedan and wagon with the Exeo.
Seat president Erich Schmitt wants to keep on track with the internal reorganization: "With the Exeo, the second phase of our product offensive, which we started in 2008 with the Ibiza. We wish to establish the brand in one of the most important segments. "
This seems necessary because of the failed attempt to host the former top model in terms of design at Toledo unfortunate Renault Vel Satis, the Spaniards suffered shipwreck. The new flagship is based therefore on the end of 2007 Audi A4 detached and comes as Exeo (sedan) and Exeo ST (estate) on the market. While the sedan is available in March 2009 at the dealers, the Exeo ST summer 2009 in Germany is available.
The Seat plant in Martorell near Barcelona is now available with an interesting unique feature within the Volkswagen Group: in a factory, there are three different vehicle platforms used. Namely those of Ibiza, and the Altea family, and now the platform of the Exeo. For the production of the mid-bearer of hope, its front and rear styling continues the first time in Ibiza shown new Seat design idiom, the Spaniards built in Martorell, a 15 000 square meter hall. The maximum daily capacity of 450 vehicles.
The development to market in the record time of just 23 months. 1200 truck container loads were needed to transport in a major logistics action, production facilities in Ingolstadt to Martorell and in the work of Zona Franca (Barcelona). The production of a vehicle lasts for 25.5 hours.
Seat Exeo first used in the common-rail turbodiesel engines of the Volkswagen Group. The four-cylinder TDI making 105 or 125 kW (143/170 hp), from September 2009 following the 88 kW/120 hp version. In the petrol engines, the range starts with the 75 kW/102 hp 1.6-liter naturally aspirated engine, supplemented by 1.8 - and 2.0-liter turbocharged variants with 110 kW/150 hp and 147 kW / 200 hp. All engines comply with the Euro 5 emissions standards and are combined with six-speed manual.
"The Exeo replaces any other Seat models, but allows us to attract those customers were satisfied with us, but could not find a listing in the middle class more," says Marketing Director Diego Ramos. Prices start at 21,990 euros (Exeo 1.6) or
25 990 euros (Exeo 2.0 TDI). "The car is with its pricing strategies in these difficult times, a top product," shows seat Chef Schmitt convinced. Seat is therefore targeted at Audi production quality - and all know this must sting stocking!
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