BMW wants to take with his new model 5 Series Gran Turismo new customer groups into view.
The sedan, which is later this year on the market is, especially for motorists with high expectations thinking about space and flexibility, like traveling, BMW sales and marketing chief Ian Robertson said at the world premiere of the new model in Munich. Even in the heavy industry crisis there motorists who sought alternatives to the all-terrain SUVs (sports utility vehicle). Therefore, the 5 Series Gran Turismo behind the times, Robertson is convinced. However, the Company believes that the originally targeted sales mark of 50,000 vehicles per year is achieved in light of the economic and financial crisis, not quite.
The new model will be built on the platform of the BMW 5-series in the world's biggest factory of the car manufacturer in Dingolfing. At the exact time of the market launch Robertson made no information. A broader public wants the BMW 5 Series Gran Turismo, which will go with a six-cylinder engine at the start, the beginning of March to present at the Geneva Motor Show. Price is kept covered Robertson. But the prices are likely to fall between those of 5 and 7 Series model from BMW, which in turn vary greatly, however, depending on equipment.
Abwrackprämie nothing for BMW
The automotive industry would have been estimated by Robertson in the coming six months hard times. Was possibly the end of a slight upward trend in sight, hoping the sales director. "The stimulus packages are effects on the economies," explained Robertson, but need the time. By scrappage schemes, such as BMW could probably benefit only slightly.
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